The group represents a demographic of 20-33 yrs old who and are highly creative and design oriented. This group sees utility in the remembrance cadence and ability to track who, what and when in the gifting process. They do feel however, the current process is too impersonal. While they may want help finding the perfect gift, they still want to do some of the work to show they care. They are more interested in having intuitive insights about the recipient so they can pick the gift themselves. This shows it is more personalized and allows the giver to communicate that thought was put into the gift.
The group also feels version 1.0 is too complex and will not be adopted by non-techies. In addition the language in the app was deemed too impersonal. PicGift is seen as a valuable tool to track WHO and WHEN but seems to fall short when dealing with the WHAT.
Kevin – Likes the idea of automating thoughtfulness and is not deterred by the notion of “cheapening” the gifting process. He admits to being a poor gift giver who suffers from not knowing HOW to be thoughtful with gifts. He also struggles with remembering dates. He is very selective about which apps he keeps on his phone. If the app not very simple and immediately valuable he would delete the app without thinking twice.
Milgo – Milgo is a graphic designer with strong UX opinions. She prefers her gifts to be thoughtful and meaningful and is somewhat adverse to the notion of an app telling her EXACTLY what to buy someone. She would prefer that the app was more visual and believes the insight of “how much time is left” before an event is a critical component.
Chip – Chip is a web designer and developer. He has some strong opinions about our UI and thinks the app is too complicated. He sees utility in the “2 way calendar”. He also feels the app degrades the altruism of gifting experiences. Privacy is a concern for him. The impression he gets from app is that we are trying to acquire as much data as possible and that solving gifting is simply a means to accomplish this.
Nazgol – Naz is a doctoral nano-science candidate. Like others, she finds the app to be too impersonal. She does not believe she would use this app, but does see some long distance utility.
Natalie – Natalie is a STEM instructor for young kids. She too feels the gifting process is cheapened with wishlists to some degree. She would also like to see different language throughout the app as she currently finds it confusing and impersonal. She would like help in choosing a gift but is adverse to asking people for what they want. She would prefer to capture “inspiration” herself by creating wishes for other people that she can track on her profile.
Bryce – Bryce is a content strategist who specializes in copywriting. He likes to receive quirky gifts and feels that this app dampers the exchange of personalized value. On the flip side; he likes the ability to see a wishlist in the event that the recipient NEEDS something. He gets more satisfaction knowing a practical gift is being used continually as opposed to a personalized quirky gift.
Why is the address ever displayed? Why would one need to see anyone’s address? Consider hiding address completely…
Perceived as having a “registry feel”
Feels privacy for specific gifts is important
i.e. Custom gift list for significant others
“Do claims expire?” ← Group does not like the word “Claim”
Suggest something more hip (I.e.: “dibs”)
Some would find it more useful if it were events based
“I might get really sad if I have this and no one gives me a gift”
This will inevitably happen to some users. What is the impact of this?
App is too complex and would be difficult for non techies
UI is too complicated
Too many buttons at the bottom, symbols too ambiguous
Top bar navigation is also cluttered and confusing
Some do not find the feed necessary
The “alerts” page should be the “updates page”
There is no way to rank or prioritize gifts on wishlist
Some would use app to get a gift idea, but shop elsewhere to ensure cheapest price
It is perceived by the group that the app would have increased prices on all purchasable products with in app
50% of the group would like to get something they did NOT specifically ask for
Group repeatedly noticed that there is no way to “create” wishes or save a gift idea for another person
Change in app language to make it more personal
Some members commented that version 1.0 is a way NOT to fail at gift giving
App asks for a lot of data – Gives the group the impression that app company is interested in collecting as much personal information as possible
The push notification was recognized as the most important feature
Would like to see ways to simplify data entry when creating wishlist
Perceived combination of lack of thoughtfulness AND lack of incentive to use app
100% of the group agrees that personalized suggestions (Not friend’s wishlist) are more important than the ability to purchase a gift in the app
When asked “Who is this app for?” users replied:
Families that keep in touch with each other
Typical teenage girl age group
A community of individuals that keep in touch with each other
When asked “What is the most important feature of the app?” users replied:
The 2 way calendar
The 3 top actions are:
Knowing the date
Knowing the amount of time left before that date
50% of users say they would try it
100% say it is very unlikely they would use it as it exists today
Some users say that if the network is set up (they have friends with profiles waiting for them) they would be slightly more likely to use it, but it is not a “deal maker”
Long distance connections might have MORE of a reason to use this app
Want to see suggestions or insights about friends that help users pick a great gift.
Prefer the above feature in place of a buying option
As one user noted “Gifting is a love language”
User wants the ability to create “wishes” for their friends
IE: If a user is shopping and sees something that stands out as a great potential gift for a special someone, they have no way of saving this in version 1.0
This limits the user to only have the insight of the friend’s wishlist. This does NOT account for two important use cases:
Knowing WHAT to give someone who does NOT use the app
Knowing WHAT to give someone who does not create a wishlist
Would like a way to add gifts quickly from web (bookmarklet) or through some other means (I.e. import amazon wishlists)
Would like to see “Private” AND “Shared” wishlists
Emergency gifts – suppose you are two days away; is there an opportunity to help get the user that last minute gift asap?
Users were interested in the idea of “gift fundraising” in which several friends apply cash contributions toward a more expensive gift
One user noted she would like to see a more time based approach. Visually she prefers to see a calendar format instead of the “Alerts” tab on home screen
Ability to rate gifts was mentioned
Grouping of contacts, claims, and wishlists – Supposing you have a community of friends, then family, then business contacts, it may be preferable to have those 3 groups
broken out in the app to avoid cross contamination.
Also a comment was made about implementing “naughty” vs. “nice” lists
A web-based option would be a plus
Ability to tag friends to gifts was also mentioned
